xtn v/s world

91 : Human Skateboard.

Escrito el Marzo 1st, 2007 por equistene .
Categoria : Publicidad, skate .

Este es otro de esos spots, que más allá del producto que vendan, tienen cosas que por lo menos a mi me hacen dejarlo en la categoria de “Increibles” y que merecen un aplauso, este es de la marca Sneaux, que se dedica al calzado deportivo y que en este spot, usaron como tema el skate, usando a un hombre como la patineta y a otro paseando sobre el, aquí el primer punto que hace que me guste, usaron el skateboard, mi deporte favorito, luego, la técnica que emplearon para hacer el spot, Stop Motion. Juro que si tuviera paciencia, haria, pero el solo pensar como se hacen y la poca nada de paciencia que tengo, me hace abstraerme de ello.

Luego del salto puedes ver el spot.

Title: Human Skateboard
Client: Sneaux
First Air Date: 02/05/07
Agency: Margeotes Fertitta Powell/ NY
Chief Creative Officer: Neil Powell
Creative Director: Luca Grelli
Producer: Dan Kaplan
Art Director: Kris Delaney
Copywriter: Mary Williams
Managing Director: Lisa Fabiano
Account Supervisor: Marnie Baretz
Account Executive: Aly Christianson
Director: PES
Animator(s): PES, Ivan Abel
Cinematographer: Ivan Abel
Producer: Greg Jones
Editorial: Homestead/NY
Editor: Sam Welch
Sound Designer(s): PES, Sam Welch
Shoot Location: Los Angeles, CA
Comments: PES CREATES A HUMAN SKATEBOARD

The Brief:

Stop-motion master PES, freshly signed to anonymous content, teams up with NY-based ad agency Margeotes in this :30 spot for Sneaux Shoes. The skateboarding sneaker company was founded in 2005 in association with Steve-O of “Jackass” fame.

PES created the film by animating human bodies, a stop-motion technique known as pixilation. The spot features a skateboarder using another kid as a “human skateboard” and performing classic skateboarding tricks like ollies, grinds and 360s. It was created entirely in-camera and on location through the use of stop-motion animation.

Says PES: “This spot is a great example of the breadth of stop-motion. If something exists in the real world, it can be animated.”

PES is represented by anonymous content. His work can be seen On The Web @ Eat Pes .com


Agency Profile
Agency: TRUST Collective
What We Do: PR, Marketing, Branding Firm
Contact Person: Kiri Jewell
Website: Trust Collective

(more)
| Vía : digilicious |

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